Lionel Messi in Medias

Messi was featured on the front covers of the video games Pro Evolution Soccer 2009 and Pro Evolution Soccer 2011 and is also involved in promotional campaigns for the games. Messi, along with Fernando Torres, is the face of Pro Evolution Soccer 2010, and was also involved in the motion capturing and the trailer. However, in November 2011 Messi was confirmed as the new face of PES's rival football series FIFA with his debut as a cover star of the series coming in 2012's FIFA Street. Messi was also chosen to be on the cover of FIFA 13. Messi is sponsored by the German sportswear company Adidas and features in their television advertisements. In June 2010, Messi also signed a three–year contract with Herbalife which further supports the Leo Messi Foundation.

Messi was named twice in the Time 100, the magazine's annual list of the most influential people in the world, respectively in 2011 and in 2012.

Also in April 2011, Messi launched a Facebook page and within a few hours, his page had attracted more than six million followers. His Facebook page had over 33 million followers in March 2012.

In May 2012, ex-Real Madrid player Royston Drenthe claimed Lionel Messi repeatedly called him "negro" during his time in Spain. A counter statement issued by Barcelona said: "Messi has always shown a maximum respect and sportsmanship towards his rivals, something which has been recognized by his fellow professionals many times.

Messi's wealth

In March 2010, France Football ranked him at the top of its list of the world's richest footballers, ahead of David Beckham and Cristiano Ronaldo, with £29.6 million (€33 million) in combined income from salaries, bonuses and off-field earnings. His net wealth is estimated at $110 millon.

Charity of Lionel Messi

In 2007, Messi established the Leo Messi Foundation, a charity supporting access to education and health care for vulnerable children. In response to Messi’s own childhood medical difficulties, the Leo Messi Foundation has offered Argentine children diagnosed with illnesses treatment in Spain and funds covering the transport, hospital and recuperation costs. Messi’s foundation is supported by his own fundraising activity with additional assistance from Herbalife.

On 11 March 2010 Messi was announced as a goodwill ambassador for UNICEF. Messi’s UNICEF ambassador activities are aimed at supporting children’s rights. Messi is supported in this by Barcelona, who also have a strong association with UNICEF.

Lionel's personal life

Messi was at one stage romantically linked to Macarena Lemos, also from his hometown of Rosario. He is said to have been introduced to her by the girl's father when he returned to Rosario to recover from his injury a few days before the start of the 2006 World Cup.

He has in the past also been linked to the Argentine glamour model Luciana Salazar. In January 2009 he told "Hat Trick Barça", a programme on Canal 33: "I have a girlfriend and she is living in Argentina. I am relaxed and happy". He was seen with the girl, Antonella Roccuzzo, at a carnival in Sitges after the Barcelona-Espanyol derby. Roccuzzo is a fellow native of Rosario. On June 2, 2012, Messi assisted and scored a goal in Argentina's 4-0 win against Ecuador in a World Cup 2014 Qualifying match. He celebrated scoring his 23rd goal for Argentina, by placing the ball under his jersey, as his girlfriend is reportedly 12 weeks pregnant. She posted on Twitter that she is expected to give birth in September.

Messi has two cousins also involved in football: Maxi, a winger for Club Olimpia of Paraguay, and Emanuel Biancucchi, who plays as a midfielder for Spain's Girona FC.